Q&F: Amp Up Before Your Score

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This is the app that, over the past week, has been written about over and over and over again… and now Pepsi is apologizing for it.

Apologizing is definitely the right move from a PR standpoint, but I’m just gonna come out and say what everyone else is apparently afraid to… AMP UP BEFORE YOUR SCORE IS FUNNY! Sorry ladies, I know it probably pisses off some of you, but for the rest who can see this app for the joke that it’s clearly intended to be, it’s pretty hilarious.

AMP UP Before Your Score is a very tongue-in-cheek guide to “scoring” with 24 different types of women who range from Aspiring Actress to Indie Girl to Trouble and everything in between. For each type there are numerous ways of engaging the lady that include pickup lines and various conversation starters that are customized for each personality. If you’re talking to Goth Girl, Before Your Score provides a list of vampires and goth bands. If you’re talking to Political Girl, the app launches an in-app browser and loads Obama’s Twitter account and some recent political news items. Pepsi went the distance here and actually put some thought into each content item and the result, although unfortunate for feminism, is an app that’s packed with some hysterically crude humor.

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